11 May 1925
An advertisement for a new Arsenal manager appeared in Athletics News after the sacking of Leslie Knighton.
The advert ended, Gentlemen whose sole ability to build up a good side depends on the payment of heavy and exhorbitant [sic] transfer fees need not apply.
It appears that Herbert Chapman had already heard that this advertisement was appearing and had had discussions with Henry Norris about the possibility of moving to Arsenal.
Herbert Chapman applied for the job and quickly became the highest spending manager thus far in Arsenal’s history.
Quite why Henry Norris chose to write the advertisement as he did was never revealed, but it was probably because Knighton had been negotiating with Sunderland in secret for the transfer of Charlie Buchan, and had offered Sunderland a far higher fee than Arsenal eventually paid for the player, once Chapman was appointed.